Airdrawn Industries Client: Federation Children Child Care & Kindergarten
Brief: Logo and Branding Strategy for a new kindergarten. We provided three options ranging from very formal to very playful and the logo that balanced the two extremes was chosen. This option demonstrates the very formal design approach.
• Team communication to build creative solutions.
• Design production and refinement.
• Logo illustration.
• Logo typography and text layout.
• Design of three concepts ranging from very formal to very playful.
• Branding elements consistent with logo design.
• Presentation of three concepts to client and provision of advice
on their advantages.
• Finished artwork.